BRAND DESIGN
Brand building is where my creative heart truly lies, whether it's creating a brand identity from scratch or giving an existing one a fresh, exciting update. I’m all about bringing ideas to life in a way that speaks visually, telling a brand’s story in a way that resonates. It’s about more than just design for me; it’s about crafting products and experiences that not only look great but also capture the essence of what a brand stands for.
SILVERHAND ESTATE
I began my graphic design career in 2021 as an intern at MDCV UK, where I was quickly thrown into an exciting challenge: helping bring their new brand, Silverhand Estate, to life. After their initial collaboration with an agency fell short, I stepped in to work directly with the Marketing Director and CEO—diving headfirst into concept development, competitor research, and brand strategy. The vision was ambitious: position Silverhand as an accessible, sustainable alternative to Prosecco in the growing English sparkling wine market, all while maintaining a premium image. Nearly two years later, that vision became reality. The first product launched and evolved into a full wine range—one that has since won national awards, achieved its sustainability goals, and carved out a distinct voice in the English wine landscape. It was a journey of many firsts—reaching out to a variety of producers, printers, and packaging manufacturers to bring our vision to life. I delved deep into the history of the estate, carefully weaving that heritage into the brand’s design, ensuring it wasn’t just a product, but a story that resonated with our audience. Beyond the design, it was about consistency and impact. From launching the brand for both B2B and B2C audiences, to crafting social media strategies and overseeing the website launch, my focus was on ensuring that every touchpoint—from visual identity to messaging—communicated Silverhand’s values and vision seamlessly.
LONDON CLAY
London Clay was born in 2025 - a fresh addition to our portfolio, developed under my creative direction in close collaboration with the Marketing Director and CEO of MDCV UK. The brief was to craft an on-trade English sparkling wine brand with the flexibility to evolve into the retail market with still wines. From the outset, we aimed to break away from traditional wine branding, opting instead for a modern, design-led approach that would stand out both on the shelf and in the glass. This meant diving deep into current design trends, naming conventions, and visual storytelling to create something truly distinctive. Rooted in Essex, the brand takes its name from the region’s fossil-rich London Clay soil—an element that not only shapes the local landscape but also imparts a signature minerality and freshness to the wines. The result is a contemporary English wine brand that feels grounded in its origin yet forward in its identity. As I was designing London Clay from the ground up, I had full creative control and responsibility for the brand’s visual rollout. This included everything from concept development to final execution across all touchpoints. Collaborating closely with the winemaker, dry goods suppliers, and our in-house marketing team, we ensured every detail aligned with the brand’s modern identity and premium positioning. The result? A successful launch and a product that now features on wine lists across a growing number of restaurants and bars throughout the UK.
HARLOT
Harlot had just launched when I joined the MDCV UK team in 2021, and I was tasked to ensure its visual communication remained bold, consistent, and aligned with its rebellious core message: Refuse to Conform. Unlike our more traditional wine brands, Harlot called for a completely different creative approach - one that embraced attitude, individuality, and disruption. As the brand evolved and gained traction, the range expanded into new formats, including cans and kegs, opening up fresh opportunities for engagement. To match its unconventional spirit, I pushed the boundaries of brand activation, experimenting with bold styling, unexpected point-of-sale materials, and immersive event experiences that included everything from tattoo stations to roaming performers. Harlot demanded attention, and we made sure it got it.
KINGSCOTE ESTATE
Kingscote Estate & Vineyard was an established brand in need of a strategic refresh ahead of its national retail launch with Tesco. I was tasked with updating the visual identity to make it more compelling and accessible for a consumer-facing audience, while ensuring it held its own on increasingly competitive retail shelves. We made the decision to retain the brand’s distinctive William Morris motif, a nod to its heritage, while refining the broader visual system. This included modernising the colour palette, refining typography, and simplifying the logo for greater clarity and shelf presence. The result was a refreshed brand identity that felt both contemporary and authentic. The rebrand played a key role in securing and supporting a successful rollout across Tesco’s larger stores, accompanied by digital advertising and in-store marketing assets tailored to the new look and feel.
AIMEE BROWN | CREATIVE LEAD
Contact
07841 375436
Location
Rochester
United Kingdom
Follow